CORPORATE

Evolving with purpose:
Novatech is now Qualitara

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QUALITARA

03.15.2025

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Corporate

Introduction

We're proud to unveil our new identity as Qualitara a name that reflects our relentless focus on quality and the high standards we uphold in all aspects of our work.

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WE'VE EVOLVED – WELCOME TO QUALITARA!

A name with purpose

It’s more than a rebrand; it’s a statement of our identity, values, and the future we are building. Quality isn’t just what we deliver, it’s who we are. This transformation reinforces our commitment to our clients, our employees, and our shared pursuit of engineering excellence.

Qualitara combines “Qualitas” (Latin for quality) with “Tara” (Sanskrit for guiding star), perfectly embodying our mission to let quality lead the way in everything we do. While others may be guided by cost or speed, we prioritize technical excellence, top-tier talent and a customer-first approach.

Our Evolution

Recognizing the limitations of traditional software development outsourcing, we created Qualitara–a new name that reflects our belief in quality as the foundation of our work and culture.

This rebranding is not a shift in our identity, it’s a reinforcement of who we are and what we stand for. We are setting a new benchmark for what it means to be an elite engineering company. Our journey included a pivotal transformation where we rebuilt our approach placing quality at the forefront of everything we do, not just our code.

Qualitara’s key differentiators

Strategic integration, not traditional outsourcing

We don't operate as separate vendors, but as a seamless extension of your team. By integrating within your organization and embracing your culture, we create cohesive partnerships unlike traditional outsourcing relationships.

Business outcome focused

Our engineers are strategic thinkers who understand how their technical decisions shape business impact. We are outcome-focused and measure success not by project completion or volume of tickets addressed, but by the meaningful business outcomes we help you achieve.

A powerhouse of top tech talent

Our talent acquisition process helps us carefully select top engineers with deep technical expertise and a track record of success. Our team is built on a network of A-player referrals, strong cultural alignment, and exceptional technical proficiency. We've created a community of highly-skilled engineers who thrive on solving complex challenges and continuously raising the bar.

Lean teams, stellar results

We challenge the assumption and the common misconception that bigger teams produce better outcomes. Our approach focuses on smaller, expert teams composed of senior engineers who take ownership and shine in complex environments. This philosophy has consistently delivered superior results for our clients.

Qualitara team collaboration
Qualitara engineering excellence

Looking forward

While our name has changed, our commitment to engineering excellence, world-class talent, and customer-driven solutions remains unchanged.

As Qualitara, our identity better reflects who we are and what we stand for.

We're excited to continue our partnerships with existing clients and welcome new opportunities to demonstrate how quality can lead the way to exceptional outcomes.